About Adzwala
Who we are?
AdzWala is a performance marketing company renowned for connecting global consumers through mobile phones by leveraging advanced targeting expertise and real-time business intelligence. We empower brands to serve highly relevant ads to the right users at the right moment—maximizing revenue, boosting user engagement, and driving real results. We specialize in running CPA, CPI, and CPM campaigns across diverse geographies, with a core focus on delivering only unique users for every campaign. Our proprietary, in-house tech platform enables advertisers to reach their ideal audience through the broadest range of media channels available—globally and efficiently.
At AdzWala, our core mission is to maximize your Return on Ad Spend (ROAS) by executing performance-driven campaigns that don’t just generate traffic, but lead to meaningful conversions. We go beyond surface-level metrics to focus on actions that matter—whether it’s increasing product sales, boosting app installations, generating qualified leads, or amplifying brand impressions. Advertisers around the globe trust us for one simple reason: we deliver results that are measurable, scalable, and consistent. Through a combination of strategic planning, data-backed optimization, and advanced targeting capabilities, we ensure every campaign is aligned with your business goals. We proudly specialize in a full suite of performance marketing models including CPA (Cost Per Acquisition), CPI (Cost Per Install), CPM (Cost Per Mille), CPL (Cost Per Lead), CPV (Cost Per View), and CPS (Cost Per Sale). These models allow us to tailor campaigns to meet the specific needs of diverse clients—ranging from mobile app developers and subscription platforms to eCommerce retailers and B2B service providers.
Business Models in performance Marketing:
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CPA (Cost per Acquisition):
A widely used model where advertisers pay only for actual conversions or sales. Common in subscription-based services offering content such as music, videos, news, and utilities. -
CPI (Cost per Install):
Designed for app and game promotion, this model ensures payment is made only after successful installations. We also support specific KPIs including incent/non-incent traffic. -
CPL (Cost per Lead):
Ideal for businesses with longer sales cycles. This model involves collecting user information (name, contact, email, etc.) via custom lead forms tailored to advertiser needs. -
CPM (Cost per Mille):
A popular model for brand awareness and niche products, CPM charges for every 1,000 impressions delivered to the target audience. -
CPV (Cost per View/Visitor):
In this model, advertisers pay for each targeted visitor or video view—driving traffic directly to the advertiser’s website or offer. -
CPS (Cost per Sale):
Designed for E-commerce and physical product sellers, advertisers pay per successful product sale or bundled order.
TESTIMONIALS
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